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SURE™

Plant-based Cleaning Products

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Seriously Clean

With all the so-called environmentally friendly cleaning solutions available today - efficacy, cost, compliance - it’s easy to get confused. There's a lot to consider.

However, the goal is simple: Meet your sustainability targets, care for your employee’s safety, and ensure cleaning standards are maintained. 

We’ve got you covered: The complete SURE professional plant based cleaning range enables you to change to a more sustainable approach and upgrade your cleaning without affecting efficacy, time, and costs.

SURE is designed for circularity.

It reduces the amount of resources taken from nature whilst limiting impacts on the environment at the same time - Over and over, every day.

That is what circularity is all about.

Sustainably green

In a world where increasing demands place a strain on the planet’s natural resources, being a part of the solution becomes important to everyone. 

SURE is our comprehensive offering of plant based, 100% biodegradable* cleaning products designed to deliver superior professional results while being safe for people. Our products are free from artificial dyes, perfumes, quats, chlorine, phosphates or oxide compounds and are formulated to achieve the lowest hazard classifications.

Welcome a more sustainable future

We hope that everyone can make a conscious and informed decision when moving to SURE plant based cleaning products. 

We truly believe that all of SURE features make it a great choice, not only for the environment, but also for your brand, your operations, and your employees.

Key Features

SURE raw materials are byproducts of the food industry

We don’t use the land to grow specific crops to produce our chemicals. We re-use resources that would otherwise be wasted.            

SURE is 100% biodegradable* following OECD301B guidelines.

All formulations are assessed and tested by an independent laboratory. SURE products break down into organic materials. 

*Based on an independent OECD 301B assessment. 301B is a globally recognized aerobic biodegradation test that monitors the degree of activity of microorganisms (CO2 evolution) exposed to a material during 28 days, thus resulting in a carbon material reading and the biodegradability of the product. 

SURE packaging is made of up to 100% post-consumer recycled plastic.

Post-consumer recycled materials (PCR) are reprocessed plastics from household or commercial waste. We reduce the amount of virgin plastic in our packaging. 

SURE ingredients are plant based from vegetal resources**
Raw materials are carefully selected from only vegetal and mineral raw materials.  
We expand our sustainability reach beyond products to stay on top of consumers' aspirations.
 
* * independent ASTM D6866 assessments 
SURE products are available in closed systems concentrates.

Save up to 98% on packaging compared to ready-to-use products. Diversey dosing systems allow you to maximize safety and control costs. 

SURE products are produced in factories where renewable electricity sources are purchased.

We are continuously minimizing environmental impacts while producing SURE chemicals. 

Eco-certified cleaning products

Deciding to undertake voluntary product certification means working towards continuous improvement. For the highest standards, it is necessary to maintain established qualitative standards throughout periodic independent assessment activities.

SURE’s certification highlights the specific characteristics of our products that reach beyond safety and quality and communicates the product’s own unique value.

eco certified cleaning product SURE

The EU Ecolabel is the official European Union voluntary label recognizing environmental excellence.

To be awarded the EU Ecolabel, goods and services must meet high environmental standards throughout their entire lifecycle: from raw material extraction through production, distribution to disposal.

This cleaning category EU Ecolabel product criterion represents a holistic approach, ranging from limits on the use of hazardous substances, sustainable sourcing of raw materials, recyclability and design of packaging, to giving proper guidance for the product’s use.

Cradle to Cradle is a globally recognized measure of safer, more sustainable products made for a circular economy.

To receive the certification, products are assessed for environmental and social performance across five critical sustainability categories:

  • Material Health: Ensures materials are safe for humans and the environment
  • Product Circularity: Supports a circular economy through regenerative products and process design
  • Clean Air & Climate Protection: Promotes clean air, renewable energy, and harmful emissions reduction
  • Water & Soil Stewardship: Supports clean water and healthy soils
  • Social Fairness: Respects human rights and contributes to a fair and equitable society

For each category, an achievement level is assigned to the products (Basic, Bronze, Silver, Gold, Platinum). A product’s lowest category achievement determines its overall certification level. Certification must be renewed every two years. GOLD certificates have been issued for all SURE products*.

*Except SURE Descaler and products in Ace Care which will receive a certificate soon.

References

* Based on an independent OECD 301B assessment. 301B is a globally recognized aerobic biodegradation test that monitors the degree of activity of microorganisms (CO2 evolution) exposed to a material during 28 days, thus resulting in a carbon material reading and the biodegradability of the product. 

* * independent ASTM D6866 assessments 

 

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Resources

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