November 13, 2024
FOR IMMEDIATE RELEASE
Wilmington, Del. (USA) – Diversey, a Solenis company, has announced the signing of a Memorandum of Understanding (MOU) with NatureLoop, a Kuala Lumpur-based organization dedicated to addressing the global plastic waste crisis. The partnership focuses on upcycling single-use plastic waste into new, useful products.
Amrinder Sethi, country business director for the Philippines and Malaysia at Diversey, and Brandon Chong Chee Wing, Founder and CEO of NatureLoop, formalized the collaboration. The signing was witnessed by Sherif Fahmy, vice president for Southeast Asia at Diversey, and Siew Zhi Zhou, designer and production manager at NatureLoop.
As the global plastic waste problem intensifies, this collaboration aims to transform used plastic containers from Diversey customers into sustainable products like coffee tables, stools, wall clocks, tissue boxes, sports medals, and decorative items.
Under the MOU, NatureLoop will collect between 200 to 500 kg of empty plastic containers from Diversey customers each month, with support from Diversey Malaysia. These containers will be processed at NatureLoop's local facilities to create high-value upcycled products.
"Diversey is committed to delivering greater value to our customers while contributing to a more sustainable future for the region," said Amrinder Sethi. "This partnership with NatureLoop will be instrumental in advancing the circular economy in Malaysia and beyond."
Brandon Chong, Founder and CEO of NatureLoop, added, “Plastic recycling is key to meeting the growing demand for circular products and tackling the plastic waste crisis. Through this collaboration, we aim to accelerate the adoption of circular practices in Malaysia, leveraging the strengths of both organizations.”
The exclusive partnership will operate in regions of Peninsula Malaysia where NatureLoop has the capacity to provide services.