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Diversey BottleCare to Drastically Enhance the Lifespan of Bottle Fleets and Protect Beverage Brand Image

May 7, 2018

FOR IMMEDIATE RELEASE

CHARLOTTE, N.C. – May 7, 2018 – Diversey today launched the Diversey BottleCare system for returnable glass bottle fleets. The system incorporates DivoMask, an advanced maskant coating to enhance the appearance of returned bottles and DivoBright Defend, for effective removal of labels, soil and the coating during bottle washing without degrading the glass.  

“The BottleCare system delivers cost savings while enabling businesses to maintain and improve brand image,” said Wayne Witthoft, Beverage Marketing Director at Diversey. “Combining our innovations with technical support and training improves operational efficiency, extends the life of a bottle fleet and ensures bottles look their best at the point of sale.”  

The industry average number of trips for a returnable bottle is 20, with most producers discarding glass when scuffing reaches between 4-9mm. However, the BottleCare system reduces the amount of bottle to bottle abrasion in the bottling line, preventing unattractive scuffs. In fact, the number of trips will be increased to up to – and in some cases exceed – 50 percent.  

Built on extensive research with a selection of international and regional brewing and beverage producers, the BottleCare system overcomes the four key challenges of maintaining an effective bottle fleet. DivoMask will deliver Freeze-Thaw to expected levels, ensuring that the maskant is not affected by condensation in the transition from chilled to ambient temperatures. It will pass the 48-hour Ice Challenge, maintaining the coating when submerged in iced water for 48 hours. It will also ensure Quick Drying by delivering a realistic maskant drying time for business, and provide outstanding Visual Coating – proving the system’s efficiency in measuring the coverage of maskant and its ability to cover scuff rings. 

“This system is a real game changer for the bottling process,” added Witthoft. “It protects the feel, condensation patterns and label presentation of a product; delivers an exceptional shine on each bottle, even after multiple trips; and ensures the coating is food safe and does not impact the taste of the product.” 

About Diversey 

Diversey has been, and always will be, a pioneer and facilitator for life. We constantly deliver revolutionary cleaning and hygiene technologies that provide total confidence to our customers across all of our global sectors.  Led by Dr. Ilham Kadri, President & CEO, and headquartered in Charlotte, North Carolina, USA, Diversey employs approximately 9,000 people globally, generating net sales of approximately $2.6 billion in 2016. 

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<div class="line">&nbsp;</div> <h2>About Solenis</h2> <p>Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company&rsquo;s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree, recognized four years in a row.</p> <p>For additional information about Solenis, please visit <a href="/en/">www.solenis.com</a> or follow us on social media.</p>

FOR FURTHER INFORMATION

Global

Catherine (Katy) Abernathy

Vice President, Corporate Communications